My Client Center (MCC) is a powerful tool for handling multiple AdWords accounts. MCC is ideal for large advertisers with more than one account and for third-party agencies, such as search engine marketers (SEMs), search engine optimizers (SEOs), and automated bid managers (ABMs). You can think of MCC as an 'umbrella' account with multiple AdWords accounts (a.k.a. 'managed accounts') linked to it.
MCC-users can:- Easily view multiple managed accounts, including other MCC accounts, via the My Client Center view.
- See relevant information for all managed accounts in one place.
- Run reports across multiple managed accounts at once or download the My Client Center view into a .csv file.
- Use a single login to access all managed accounts.
- Create and link AdWords accounts from within your MCC account.
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